CHICAGO (May 3, 2005) - Trudy Robinson, former publisher of Shape en Espanol and Hers magazines, has joined Her Sports magazine as vice president and partner.

"We are thrilled to have Trudy Robinson on board at Her Sports," said Dawna Stone, publisher and founder of the women's sports lifestyle magazine. "Her industry experience and impressive track record will help us grow to a new level with advertising and circulation."

Robinson comes to Her Sports from eight years at active lifestyle / fitness publishing giant American Media Inc./ Weider Publications, where she most recently served as publisher of Shape en Espanol and Hers magazines. She oversaw all advertising sales and trade marketing communications while managing profit and loss and directing a ten-person sales team for the combined.

"Trudy really understands our audience and its value to advertisers. We've already seen that Her Sports appeals to the upscale, educated 30-something woman who enjoys being active and healthy through individual 'lifestyle' sports. Trudy's experience really helps us bring that story to life to as we grow our advertising partnerships," adds Stone.

"I was so impressed with the year one success Her Sports has obtained from a readership and advertising perspective. It's not often that you see blue chip companies like Ford, Nestle, L'Oreal Asics and The North Face partnering with a magazine in its first year, let alone with an independent publisher. These advertising partners speak volumes for the desirable readership Stone has already attracted," said Robinson.

"I was so impressed with the year one success Her Sports achieved from a readership and advertising perspective. It's not often that you see blue chip companies like Ford, Nestle, L'Oreal, Asics and The North Face partnering with a magazine in its first year, let alone with an independent publisher. These advertising partners speak volumes for the desirable readership Her Sports has already attracted," said Robinson. Robinson's position at Her Sports will include overseeing all advertising, partnership marketing, and strategic planning for circulation growth. Robinson will be based in Chicago.

In the past year, Her Sports has developed strategic marketing programs with companies like Active.com, as well as active women's apparel retailers, and various women's sports events. These programs have increased the awareness of Her Sports to hundreds of thousands of women.

Robinson will be charged with increasing second-year partnerships in similar but more broad-reaching areas, while developing advertiser touch points in connection with the events, according to Stone.

Robinson's position at Her Sports includes working on all aspects of the Her Sports business with a special focus on advertising, partnership marketing, and circulation. She will be based in Chicago.